Enhancing communities
Improving The Environment

Project Description

Created with the aim of turning a derelict piece of land in the heart of Newport into a place where people would actively choose to live, the city's new Loftus Garden village is fast delivering on the bold vision which inspired it.

The award winning, vibrant neighbourhood has brought new life to the former Pirelli Cables Factory site with its Arts and Crafts - style homes and imaginatively landscaped setting. Set for completion in 2018, this modern garden village close to the city centre will offer 250 brand new homes.

Lovell began work in July 2014 on the first phase of the ambitions £30m regeneration development, which saw the construction of 77 new homes, to be delivered for open market sale, shared ownership, social and intermediate rent. As part of the project Lovell are building 19 houses which will be offered for sale through Pobl on a cooperative basis.

A key commitment is that 60 percent of the homes will be affordable ensuring they are in reach of people who might struggle to buy or rent privately.

The second phase of the project is progressing well and will see the construction of a further 53 new homes and the third phase, which commenced in Autumn 2016, will bring an additional 61 mixed tenure homes to the village.

This is an exciting opportunity for people to begin investing in owning a home and live in a mutually supportive and fully integrated community.

Responsible business

Enhancing communities

Enhancing communities

Community Engagement 

Involving and engaging the local community has been integral to the development of the Garden Village project;


25 A level students from Llanwern High School visited the site to talk about their career options in the construction industry.

Worked closely with the local Community Council and they are regular visitors to the site, to see how works are progressing.

Exhibited during Apprentice Week at the "Keeping it Equal" in the Celtic Manor Resort two years running, which saw over 1000 young girls attend. A number of them took part in the Lovell House Project.

Raised awareness of Breast Cancer in partnership with Bullivants by piling pink foundations on site.

15 students from Coleg Gwent have visited the site and worked with Community Liason Officer Bernie Vickery to produce murals for the hoarding surronding the site.

Recently ran a Safety poster competition with the local primary school St Andrews.

Supported St Andrews in the creation of a memorial garden for Armistice day, providing various materials.

Provided Pobl Group with a wonderful Christmas tree to display in the communal garden on site for Christmas 2016.



In partnership with the supply chain, 19 apprenticeships have been offered on the Loftus Garden Village and these have come from a wide range of disciplines including two carpenters, a groundwater and a bricklayer. As well as four job opportunities for people who were previously unemployed,16 work experience placements and four NVQ's have been completed with a Trainee site manager currently completing NVQ level 6 with NHBC. 

Improving The Environment

Improving The Environment

Reducing waste and reducing energy consumption  have taken top priority at Loftus Garden Village:


Over 10,000m3 of crushed stone has been reused on site for pile mats, roads, drains and driveways. 


A number of measures were put in place to reduce the effect of the groundworks on the surrounding residents. Such as vibration monitors, anti-vibration trenches and dust monitors. 


A water filtration system was used by subcontractor Duntons to ensure that any water pumped into the existing drainage was clean. 


Construction waste is hand-picked for segregation and recycling. Currently 90% of all waste is diverted from landfill and recycling data is displayed in the site canteen and is also featured in newsletters to help improve the image of the industry. 


Operating a 'Zero Waste' pilot scheme on the project in partnership with Constructing Excellence in Wales. 


Following remediation of phase 1 it was discovered that under the top layer of unusable soil was pockets of alluvium clay. Through consultation with CEW a potential solution was identified for keeping this clay on site by applying rotary system and mixing it with vegetation material, therefore making it a usable material. This in turn will reduce the carbon footprint as less material will be taken off-site. 


One of the many benefits of the close involvement and support of Newport City Council has been the development of road layouts which avoids car-crammed streets, with the majority of parking spaces behind homes. 


"I'm absolutely thrilled to be able to afford such a lovely home for my family. Despite earning a decent living as a full time teacher, without the assistance of Pobl's shared ownership scheme, this would not of been possible. Loftus Garden Village is such a beautiful development and I can't wait to see it when it's finished."

Claire Aspinall
Local Teacher and Loftus Garden Village resident


"We are extremely excited to be working with out partners Lovell, Newport City Councial and the Welsh Government to bring this 21st century- style garden village to Newport. There's a lot more to Loftus Garden Village than just affordable homes. In addition to creating employment and training opportunities for local people, Loftus Garden Village will be an inclusive community where people can thrive and feel proud to live and grow together."

Amanda Davies, Chief Executive
Pobl Group


"It is already apparent that the apprentices at Loftus Garden Village are benefiting greatly from the work experience they are gaining through Lovell, who have an exemplary track record in turning out high-calibre apprentices. We are delighted to be able to offer the young people that much- needed first step and wish them all the best in their careers."

Neil Barber, Director of Development
Pobl Group


"The great thing about the project is that it's enabling students to get involved with a local company and development and giving them actual industry experience with a client, to work with real deadlines to meet, so it's perfect in terms of introducing them to the demands of working commercially."

Sian Dinham, Course Leader
Coleg Gwent


"I was initially bowled over by the quality of the build and felt the Garden Village was a very special place, definitely something I wanted to buy into."

Jane Karaglanis
Co-operative's Nominated Chairperson


Best Residential Development of the Year, Insider Wales Property Awards

Shortlisted for the "Project of the Year", CEW Awards